What’s the rate of improvement of
mobile phones? Disconcertingly, the
answer is both “surprisingly fast” and “surprisingly slow”.
As a fan of rich mobile access to information and
communications, I like the first answer, and I worry about the second. The first answer reflects the incredible
energy and creativity of the mobile phone industry. The second answer reflects some deep-seated
challenges. The good news is that there
are things we can do to address these challenges.
It’s now more than six years since the first Symbian
smartphone reached the shops: the Ericsson R380, with its innovative
display-switching technology that changed dynamically between landscape mode
and portrait mode, depending on whether the keypad was open or closed. The R380 was a wonder for its time. But in the intervening six years, smartphones
have grown in overall capability by at least a factor of ten. For example, they’re now ten times as
powerful, store ten times as much data, contain ten times as many application
features, and display ten times as many pixels on their screens.
Much of this increase has been driven by Moore’s Law. Six years is long enough to contain four
“Moore’s Law generations” of eighteen months apiece, meaning that the raw
silicon power could double four times.
That equates to a sixteen fold overall increase in power.
In principle the next six years should see a similar
increase in the capabilities of smartphones.
The mobile phones of 2012 should be at least another ten times as powerful, feature-packed, useful, and valuable. “Smartphones” will hardly be the word for
them – “supersmart” would be more suited.
In comparison, even the best phones of today will look, well,
quaint. It’s hard to contemplate the kinds
of applications that these supersmart phones will enable. But here are a few possibilities:
Standing in opposition to the potential for swift continuing
increase in mobile technology, however, we face a series of major
challenges. I call them “horsemen of the
apocalypse”. They include fire, flood,
plague, and warfare.
“Fire” is the challenge of coping with the heat generated by
batteries running ever faster. Alas,
batteries don’t follow Moore’s Law. As
users demand more work from their smartphones, their battery lifetimes will tend
to plummet. The solution involves close
inter-working of new hardware technology (including multi-core processors) and
highly sophisticated low-level software.
Together, this can reduce the voltage required by the hardware, and the
device can avoid catching fire as it performs its incredible calculations.
“Flood” is the challenge of coping with enormous quantities
of additional software. Each individual
chunk of new software adds value, but when they coalesce in large quantities,
chaos breaks loose: software projects delay almost indefinitely in their
integration phase (think of Windows Longhorn), and users struggle to find their
favourite functionality in amongst seething masses of menu options. As summarised in Brooks’ Law (which ought to
be as famous as Moore’s), “Adding manpower to a late software project makes it
later”. In other words, too many cooks
spoil the broth. Like the problem of
fire, flood requires more than just money or people to solve. It requires the right core software architecture,
which allows add-on software to co-exist harmoniously.
“Plague” is the threat of the destabilisation of the network
by viruses and spam. Poor security could
lead to the disintegration of the wireless network. Equally worrying, the fear of poor security could lead the network owners to lock down
access to their networks, hindering the open introduction of the innovative new
services that would otherwise build, unpredictable step by unpredictable step,
into the smartphone assets most valued by users. Like both fire and flood, plague requires the
right software architecture, implementing platform-level security: a security
system that works even without users having to understand it. With platform security in place – such as
provided by Symbian OS v9 – the industry can benefit from both security and
openness, and mobile technology can continue to improve quickly.
This mention of openness takes me to “warfare”. This is the most subtle of the challenges,
but the one with the biggest impact.
I’ll take a moment to explain it.
A good starting point is the comment made by Monitor’s Bhaskar
Chakravorti in his book “The slow pace of fast change”, when he playfully
dubbed a certain phenomenon as “Demi Moore’s Law”. The phenomenon is that technology’s impact in
an inner-connected marketplace often proceeds at only half the pace predicted
by Moore’s Law. The reasons for this
slower-than-expected impact are well worth pondering:
Sometimes this is called “the prisoner’s dilemma”. It’s also known as “the chicken and egg
problem”.
The most interesting (and the most valuable) smartphone
services will require widespread joint action within the mobile industry,
including maintaining openness to new ideas, new methods, and new
companies. It also requires a spirit of
“cooperate before competing”. If
adjacent players in the still-formative smartphone value chain focus on fighting
each other for dominance in our current small pie, it will prevent the
stage-by-stage emergence of killer new services that will make the pie much
larger for everyone’s benefit.
Thankfully, although the network effects of a complex
marketplace can act to slow down the emergence of new innovations, while that
market is still being formed, it can have the opposite effect once all the
pieces of the smartphone open virtuous cycle have learned to collaborate with
maximum effectiveness. When that
happens, the pace of mobile change can even exceed
that predicted by Moore’s Law. That’s my
vision for smartphones in the next six years.